November 19, 2009
Bill Whittle talking about the power of iconography. It is really worth your time to watch. Especially if you’re wondering why his cultists are so obamerized.
Whittle breaks down barry’s “packaging” and discusses the barrylogo and how it is gradually replacing the Presidential Seal and DNC logo. Probably because the barry presidential seal didn’t go over well.
WHITTLE:
The DNC is branding an ideology centered around the Cult of Personality.
What’s a Cult of Personality?
A cult of personality arises when a country’s leader uses mass media to create an idealized and heroic public image, often through unquestioning flattery and praise.
Sound familiar?
Simply put: cult followers are attracted to the packaging – not the content. Aka barry.
Whittle’s example: A thick grill-marked steak and baked potato on a plate vs pureed in a blender. Same ingredients.
The minions who called the NY Times to demand they change their depiction of barry’s pre-dawn mission (Dover) will find his example racist – just like everything else.
Wiki — Stalin is “often credited with possessing the most extensive personality cult of all time”.
There was no reference to barry in the article but it’s clear he has already outdone Stalin and the media has outdone both Pravda and Goebbels.
Daniel44125
I never knew what barry’s logo was supposed to “mean”. The NY Times did a Q & A with the designers of the logo (Nov 2008). Late 2006, Axelrod contacted Mode, a motion design studio in Chicago, who then approached graphic designer Sol Sender. Allegedly barry had nothing to do with it.
SOL SENDER:
We saw (and visualized as part of the creative process) buttons, billboards, ads, Web banners, T-shirts and hats. We did not foresee the scope of the variations and the personal “ownership” that emerged, though.
We handed the logo and design assets off to the campaign in the summer of 2007. From that point on, everything that you’ve seen was done by the campaign, including the “demographic” variations of the logo.
STEVEN HELLER: I have to ask, since many agencies that do political campaigns are simply “doing a job,” did you have strong feelings one way or the other for the Obama candidacy?
A: We were excited to work on the logo and energized by the prospect of Mr. Obama’s campaign. However, we didn’t pursue or develop the work because we were motivated exclusively by ideology.
And yet:
A: The design development was singularly inspired by the candidate’s message.
Q: What were you thinking when you conceived this idea?
A: When we received the assignment, we immediately read both of Senator Obama’s books. We were struck by the ideas of hope, change and a new perspective on red and blue (not red and blue states, but one country. [Should have been purple then.] There was also a strong sense, from the start, that his campaign represented something entirely new in American politics — “a new day,” so to speak.
Q: Did you have any qualms about this symbol? Did you ever think it was too “branded” and “slick”?
A: We didn’t, though there were certainly instances where we sensed a need to be careful about its application. We never saw the candidate as being “branded,” in the sense of having an identity superficially imposed on the campaign. The identity was for the campaign, not just for the candidate. And to the degree that the campaign spoke to millions of people, it may have become a symbol for something broader — some have termed it a movement, a symbol of hope.
Wonder what he thinks now and what he thought of nonbarry fans’ alterations.
No comments:
Post a Comment